Shaquille O’Neal, identified for his legendary NBA profession, has made simply as huge of an affect off the courtroom as a profitable entrepreneur.
Through the years, Shaq has constructed a various enterprise portfolio, investing in varied franchise alternatives that align together with his larger-than-life character and enterprise acumen.
From fast-food chains to retail ventures, O’Neal has leveraged his fame and enterprise savvy to create a strong franchise empire.
On this publish, we’ll take a better have a look at the franchises Shaq owns immediately, in addition to a few of his previous investments that formed his entrepreneurial journey.
Shaq’s Franchise Portfolio in 2024
Franchise | Possession Standing | Particulars |
---|---|---|
Large Rooster | Co-Founder, Lively | Co-founded in 2018, specializing in fried rooster sandwiches. At the moment has 18 places. |
Papa John’s | Lively | Owns 9 shops in Atlanta, joined the board in 2019, and promoted the Shaq-a-Roni pizza. |
Krispy Kreme | Lively | Owns 1 location in Atlanta. |
Auntie Anne’s | Lively | Owns 17 Auntie Anne’s Pretzels franchises, specializing in mall and airport places. |
5 Guys | Bought in 2016 | Beforehand owned 155 places, which accounted for 10% of the model’s franchise portfolio. |
Large Rooster
In 2018, Shaquille O’Neal co-founded Large Rooster, a fast-casual restaurant chain that makes a speciality of Louisiana-style fried rooster sandwiches with daring flavors. The menu displays Shaq’s larger-than-life character, providing a novel twist on traditional consolation meals.
Since its inception, Large Rooster has quickly expanded, rising to 18 places throughout the US. The model has gained consideration not just for its scrumptious choices but additionally for Shaq’s involvement and dedication to its success.
Shaq has been actively concerned within the progress and advertising and marketing of Large Rooster, utilizing his star energy to attract in clients whereas additionally managing the enterprise strategically. His hands-on method has been key to the model’s growth and rising reputation.
Papa John’s
In 2019, Shaquille O’Neal turned a major a part of the Papa John’s household by becoming a member of the board of administrators and investing in 9 shops within the Atlanta space. His involvement got here at a time when the corporate was searching for to revitalize its picture.
As a part of his affect on the model, Papa John’s launched the Shaq-a-Roni pizzaa specialty merchandise devoted to Shaq. It was launched as a limited-time providing and have become a preferred menu merchandise, combining Shaq’s love for pizza together with his signature type.
Shaq’s function within the firm has been extra than simply monetary. His affect has helped reshape Papa John’s public picture and enhance its standing with clients. His management and endorsement introduced a recent perspective to the corporate’s advertising and marketing efforts.
Krispy Kreme
Shaquille O’Neal owns a Krispy Kreme franchise in Atlanta, Georgia, probably the most iconic doughnut manufacturers within the U.S. His ardour for Krispy Kreme is well-known, as he has continuously talked about his love for the model.
Regardless of a hearth that destroyed his Atlanta Krispy Kreme location in 2021, O’Neal remained dedicated to the franchise. He’s at the moment overseeing the rebuilding of the shop, reinforcing his dedication to the model and its continued success.
Auntie Anne’s
Shaquille O’Neal’s enterprise pursuits lengthen into the quick-service snack trade, with possession of 17 Auntie Anne’s Pretzels places. Auntie Anne’s is thought for its freshly baked pretzels and has turn into a staple in malls and airports throughout the U.S.
Shaq’s funding in Auntie Anne’s suits completely together with his broader concentrate on meals franchises. By diversifying his portfolio throughout the meals and beverage sector, he has strategically positioned himself in high-traffic, high-demand places.
5 Guys
At one level, Shaquille O’Neal was a significant franchisee for 5 Guys, proudly owning 155 places of the favored burger chain.
This funding accounted for roughly 10% of the model’s franchise portfolio on the time, demonstrating the numerous stake he held within the enterprise.
In 2016, O’Neal offered all of his 5 Guys franchises as a part of his choice to diversify his investments and keep away from overexposure to a single model. This strategic transfer allowed him to discover different alternatives and develop into new markets.
#Franchises #Shaquille #ONeal
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