Find out how seasoning firm EZ Bombs outsourced success to ShipBob to avoid wasting time and give attention to extra strategic tasks with a purpose to speed up their progress.
Buyer Profile
EZ Bombs was began by Tina Castaneda and her household in 2022. They promote packaged spices within the type of a compressed ball, or “bomb,” so customers could make straightforward and scrumptious Mexican meals at dwelling with simply utilizing a pot, water, and their meat of selection. EZ Bombs gives basic flavored bombs like birria, pozole, tinga, and turkey.
Key metrics
- As much as 5,000 orders per day
- 100,000+ shipments monthly
- 2-person logistics group
About EZ Bombs
The standard technique of constructing birria, a young, stewed Mexican meat dish, requires quite a lot of substances and takes hours to cook dinner. Due to the prolonged course of and ingredient checklist, many dwelling cooks could also be intimidated by making birria.
However Tina Castaneda knew that creating scrumptious, flavorful birria at dwelling didn’t must take a lot time. Consequently, she created EZ Bombs, which is a mix of herbs and spices, permitting the typical particular person to simply add it to a crock pot, strain cooker, or pot with water and their most well-liked meat to create a scrumptious meal.
Not like seasoning packets or ready marinades, EZ Bombs is an easy-to-use flavoring “bomb” (sure, like bathtub bombs, however for the kitchen) that is filled with genuine Mexican taste. Ultimately EZ Bombs launched extra taste bombs, reminiscent of tinga and pozole.
EZ Bombs initially started out of Tina’s dwelling, however because the model’s recognition skyrocketed, they outgrew the area. At first, they determined to meet their very own orders, however over time they realized they wanted an skilled success supplier.
Find out how EZ Bombs chosen ShipBob as their success associate, made the transition from self-fulfillment to fully outsourced, and the way ShipBob has given them substantial time again to allow them to give attention to strategic progress.
Pivoting from fulfilling 100k orders monthly ourselves, to leveraging a success skilled
As instructed to ShipBob by Brandon Castaneda, founder and CEO of EZ Bombs.
Once we began EZ Bombs 14 months in the past, our operations ran out of my mother’s home. There have been 10 of us making the product there, fulfilling orders, and delivery out packages. USPS would come and do pickups day by day, filling up 2 or 3 vans every day as a result of we had so many orders.
We finally moved right into a co-manufacturing facility the place one other firm was making our merchandise, and we deliberate to meet orders ourselves. We even secured a warehouse to do success out of. We thought “Oh, we are able to deal with it. It’s not that loopy.” However then issues began to get tremendous busy.
One month we shipped out virtually 100,000 packages. It was a whole lot of around-the-clock guide work. Not solely have been we manually fulfilling orders ourselves, however we additionally needed to handle the completely different channels we offered on and navigate their distinctive challenges. For instance, we promote a whole lot of EZ Bombs by TikTok Store, and we had to ensure we have been maintaining with TikTok’s guidelines and stringent dispatch charges.
At that time, we started speaking with 3 or 4 completely different success suppliers, certainly one of which was ShipBob.
“We took a tour of ShipBob’s Moreno Valley success heart and attended their annual service provider occasion, Fulfilled. With the ability to see the inside workings of the ability, spend time with the ShipBob group, meet the co-founders, and speak with manufacturers that have been already working with ShipBob laid an important basis.”
Brandon Castaneda, Founder and CEO of EZ Bombs
Making these connections and getting a behind-the-scenes glimpse on the success operations helped us get a superb understanding that ShipBob was a good-sized firm that might not solely deal with our present order quantity however may proceed supporting our progress as we scaled.
Plus, we favored that ShipBob can ship and fulfill everywhere in the United States and world wide and that we may place stock of their varied hubs to ship merchandise to prospects extra cost-effectively.
By August, we determined to halt doing success on our finish and completely transfer into ShipBob’s success facilities.
Eliminating labor planning and gaining time again to give attention to strategic tasks that drive progress
Once we have been fulfilling orders out of our personal warehouse, it felt like we have been rising two companies on the identical time. One was a gross sales and advertising and marketing enterprise, promoting our EZ Bombs, and the opposite was a logistics enterprise. Outsourcing success to ShipBob allowed us to focus 100% of our efforts on constructing and rising our ecommerce enterprise.
An enormous problem of doing in-house success was managing employees and navigating labor challenges. If somebody referred to as out sick or simply didn’t present up in any respect, that ruined the day for everybody else.
Partnering with ShipBob has allowed us to give attention to the extra necessary elements of the enterprise and escape of the repetitive cycle of scheduling labor and managing staff.
It didn’t make sense for us to give attention to success ourselves once we may outsource to specialists that might handle it for us. In the long run, we’re saving cash as a result of we do not need the variable price of labor, and we’re not having to pay staff additional time once we are brief on employees and we’re working late to get orders shipped out.
Now we have no real interest in reverting again to doing our personal success. With ShipBob, success is only one much less factor now we have to fret about. Consequently, we get to continue to grow different areas of our enterprise.
ShipBob was there to assist us as we scaled. If we had not made the transition, we’d have discovered a method to make success occur, however it could have been much more troublesome, and we might not have been capable of give attention to extra necessary elements of the enterprise.
As we grew, we knew the very first thing we would have liked to do was get manufacturing out of my mother’s home, which we did. The subsequent greatest precedence was getting success sorted out.
“The month after we offloaded success to ShipBob we have been capable of decide our heads up just a little and understand there have been different, extra strategic issues we may do as an alternative of delivery. Outsourcing success was the final piece we would have liked to unlock with a purpose to continue to grow, and ShipBob helped us with that.”
Brandon Castaneda, Founder and CEO of EZ Bombs
Having a frictionless 3PL onboarding and consequently crushing peak season
We received began with ShipBob in August 2024, only a few months earlier than peak season. Onboarding with ShipBob was fairly straightforward and frictionless. It was principally a matter of realizing once we have been going to be accomplished fulfilling orders and ShipBob would begin. Making the change to ShipBob was much more seamless than transitioning with a few of our different companions. Implementation went properly, and the system was simple and straightforward to make use of.
“When peak season got here round, many of the EZ Bombs group was out of the workplace. As a result of we outsourced success to ShipBob, our group was capable of spend the vacations touring and with household. Since we didn’t must ship orders ourselves, we received some free time again. ShipBob made it for a very nice peak season.”
Brandon Castaneda, Founder and CEO of EZ Bombs
Having confidence that ShipBob can handle our market orders when quantity spikes
We promote EZ Bombs on TikTok Store and thru Walmart and Amazon. Utilizing ShipBob for success has allowed us to launch our product on varied platforms and by no means run out of stock. We all know that when all else fails, ShipBob can get orders out whatever the gross sales channel.
For instance, if now we have 20,000 models in inventory and a giant sale occurs or we go viral, and we run by that stock and we inventory out, it’s not a fast course of to get extra stock into every market’s hub. Typically it takes 2 to three weeks for all of our stock to be obtained and precisely mirrored in our market dashboards. With ShipBob, that’s not an issue. We’re capable of get stock into ShipBob’s areas, stowed, and able to ship out in 2 to three days. Simply 2 days in comparison with 2 weeks is a large benefit.
If we inventory out with any of the marketplaces we promote by or get backlogged on orders, we route these orders by ShipBob and ShipBob is ready to backfill all of these orders to make sure merchandise are going out to prospects rapidly. That has been actually massive for us.
“By working with ShipBob, we don’t must give attention to logistics anymore. We’re extra centered on easy methods to make EZ Bombs greater, higher, and supply a greater expertise for our prospects. That has been particularly nice for TikTok. We’ve shifted our focus from fulfilling orders to creating higher content material, constructing the model, and honing in on our advertising and marketing. ”
Brandon Castaneda, Founder and CEO of EZ Bombs
Going from a success group of 10 to 2 and saving 1,600 hours monthly with ShipBob
Earlier than ShipBob, we had 10 staff devoted to selecting and packing orders all day. Should you take that and multiply it by the 40 hours per week they labored, that’s as much as 1,600 hours monthly of simply fulfilling orders. Outsourcing our success to ShipBob has undoubtedly given us a whole lot of time again.
Now now we have 2 individuals accountable for logistics, however they break up their time between gross sales and logistics, so in case you take their time spent on success and divide it up, it’s the work of 1 particular person.
Regardless of our fast progress, EZ Bombs is a fairly lean group. The general public which can be working with us now are the identical individuals who have been with us at first. Since outsourcing success, we’ve been capable of restructure our group so we’re centered on extra strategic progress initiatives. The transition from selecting and packing packing containers to optimizing our logistics technique has been an enormous space of progress for our group. They’re all doing an important job navigating that and we’re completely happy to have ShipBob’s assist.
What’s subsequent for EZ Bombs
Now we have new flavors which can be going to be launching this 12 months, which we’re enthusiastic about. However the greatest factor for us is transferring into retail. Now we have fairly a couple of massive alternatives in entrance of us. Numerous prospects are asking us for that, so we’re wanting ahead to rolling that out and having ShipBob as a associate to assist us navigate it.
EZ Bombs’ group at ShipBob
Pete Money
Pete is the Account Government who helped EZ Bombs get began with ShipBob.
Neal Rogers
Neal is the Sr. Implementation Specialist who onboarded EZ Bombs to ShipBob.
Allison Sculley
Allison is the Service provider Success Supervisor who helps EZ Bombs.
Accomplice with ShipBob
Should you’re desirous about implementing ShipBob’s success answer, join with our group to get began.
#Bombs #Saves #HoursMonth #Switching #ShipBob
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