RE/MAX Debuts New Digital-First Branding at Annual R4 Convention — RISMedia – Tech Journal

LAS VEGAS—The world and the actual property {industry} is evolving—and the RE/MAX model is following swimsuit.

As a way to assist associates stand out within the on-line and social media environments, the place the homebuying and promoting journey begins, RE/MAX launched a refreshed, digital-first balloon brand and logotype throughout the 2025 RE/MAX® R4® conference in Las Vegas this week. The brand new feel and appear is designed to amplify the professionalism, belief and power of the worldwide community’s 145,000 brokers.

R4 attendees caught the primary have a look at the modernized RE/MAX branding throughout the occasion’s Opening Normal Session, the place they discovered about a number of large improvements. Erik Carlson, CEO of RE/MAX Holdings, and Abby Lee, RE/MAX EVP of selling, communications and occasions, unveiled the adjustments for the viewers.

Buffini & Firm Founder & Chairman Brian Buffini interviews Lee and Carlson concerning the model refresh and new suite of instruments introduced throughout R4 in Las Vegas earlier this week.

“One factor that’s so necessary these days is the way you present up on-line—97% of customers begin the actual property journey on-line,” Lee defined to the group. “And truly 75% of customers charge an organization primarily based on how they present up on-line. So we actually did plenty of laborious work to see how we may present up otherwise within the digital house. We’re not speaking a few full blown refresh, that can come later. We wish to put this in your palms at present as a result of the longer we wait to get forward in digital, our competitors’s going to get forward of us there. We wish to put this into your palms now in order that…you present up higher day in, time out in social media channels and in digital promoting.”

“We’re repositioning ourselves for the following 50 years of RE/MAX,” she added.

RE/MAX famous that analysis reveals the corporate main the {industry} in model consciousness, and defined that the refreshed branding will solely strengthen its status for belief and professionalism, qualities which were on full show throughout a tumultuous chapter for the {industry}.

“2024 challenged our {industry} like by no means earlier than,” stated Carlson throughout his keynote tackle. “You had rising charges, historic low stock, market headwinds that devastated many lesser brokers. However that’s not your story, is it? Nope. You probably did what RE/MAX brokers at all times do—confirmed up day-after-day able to work. You doubled down on excellence. You represented, you guided folks. You proved why once more, you’re the best brokers in actual property.”

Carlson defined that the latest devastation brought on by the Los Angeles wildfires deepened his appreciation for the work actual property professionals do. “We’re guardians. Guardians of humanity’s best want, the necessity for shelter, safety, consolation on this more and more untethered world,” he stated.

Carlson additionally emphasised why he believes RE/MAX stands out among the many varied brokerage fashions on the present actual property taking part in area.

“Too many rivals have forgotten what enterprise we’re in,” he stated. “They’ve turned actual property right into a sport of constructing downlines, chasing these pyramid schemes. What frustrates me is watching these proficient and impressive brokers being bought a narrative, a invoice of products that diminishes the very essence of the enterprise, the story that celebrates shortcuts over service, the superficial over the significant, and that reinforces that being adequate is sweet sufficient. In what universe does ‘adequate’ encourage belief and greatness? Not on this enterprise and by no means on this home as a result of we don’t do ‘adequate.’ As a result of it diminishes what the occupation stands for.”

RE/MAX believes the model refresh will solely reinforce the professionalism of its brokers, and pointed to information that showcases the constructive energy of the model’s change. In a number of surveys carried out by inventive company Camp + King, the brand new brand outperformed a number of key rivals when it comes to being trendy, interesting and appreciated. Plus, the majority of the survey respondents known as the brand new look extra dynamic for social media.

“It’s time to get loud with a unified id for RE/MAX. Now that we’ve this new branding that’s primarily for a digital house, we’ve extra inventive license to leverage the model,” stated Dane Rickard, chief of the Mile Excessive Dwelling Group with RE/MAX Professionals in Littleton, Colorado. “We’re not creating inconsistency—we’re creating synergy that’s going to take this model to new heights.”

Taking their creativity even increased, associates can place a picture of themselves between “RE” and “MAX.” The flexibleness places brokers “within the middle of the dialog,” Lee stated.

With the strategic digital-first method, RE/MAX associates can obtain new sources and incorporate them into their social advertising. Bodily belongings, corresponding to yard indicators and different in-real-life branding measures, aren’t a part of the digital-first launch. The refreshed branding and the present branding will work in tandem to take care of, and improve, the community’s industry-leading positions in model consciousness, recognition and belief.

The digital balloon and logotype mirror a complete, ongoing modernization for RE/MAX, an initiative that can contact many features of the model’s sturdy worth proposition.